Tuesday, December 31, 2019

How to Use the French Expression Allons-y

The French phrase allons-y  (pronounced ah-lo(n)-zee) is one you may find yourself using if youre traveling with friends or about to begin something. Literally translated, it means Let us go there, but this idiomatic expression is usually understood to mean  Lets go. There are many variations of this common phrase, depending on the context, such as lets get going,  off we go, lets get started, here we go, and more. French speakers use it to  announce that its time to leave or to indicate the beginning of some activity.   Usage and Examples   The French expression  allons-y is essentially the first person plural (nous) form of the imperative of aller (to go), followed by the adverbial pronoun  y. Rough synonyms include  On y va!  (Lets go) and  Cest parti  (Here we go). An informal variation is Allons-y, Alonso.  The name Alonso doesnt refer to an actual person; its just tacked on for fun because its alliterative (the first two syllables are the same as those of  Allons-y). So its a bit like saying, Lets go, Daddy-o. If you were to put this in the third person  plural, youd get the similarly well-known French expression Allez-y! The idiomatic meaning of allez-y in colloquial French is something like Go on! or Off you go! Here are some other examples of how you might use this phrase in conversation: Il est tard, allons-y.   Its getting late;  lets go.Il y a un nouveau resto à   cà ´tà © du cinà ©ma, allons-y.   Theres a new restaurant next to the movie theater.  Lets go (eat there).Tu veux apprendre le japonais? Moi aussi, allons-y!   You want to learn Japanese? Me too. Lets go / Lets do it!Vous à ªtes prà ªts? Allons-y!   Are you ready? Lets go!Allons-y maintenant! Lets go now.OK, allons-y. Okay, lets go.Allons-y, ne nous gà ªnons pas!  (ironic usage)   Dont mind me !Allons bon, jai perdu ma clef maintenant!   Oh no, now Ive lost my key !Allons bon, voilà   quil recommence à   pleurer!   Here we go; hes crying again !Eh bien,  allons-y  et voyons sil disait la và ©rità ©.  Ã‚  Well,  lets go  and see if he was telling the truth.Alors,  allons-y. Oà ¹ mettez-vous les mains?  Ã‚  Go on then. Do you put your hands like this?Enfin, puisque vous insistez,  allons-y.   Oh, well, if you insist.  Come  on.Je suis partante,  allo ns-y, ici, tout de suite.  Ã‚  Im ready.  Lets do it. Right here, now.A quoi cela ressemblerait-il? Alors  allons-y.  Ã‚  What would it look like? Lets  begin.Sinon, remontons nos manches et  allons-y.  Ã‚  Otherwise, lets roll up our sleeves and  get on with it.

Sunday, December 22, 2019

Aunt Jemimas Advertising Campaign from the Late 19th to...

In the late 1880s in Missouri two men named Chris L. Rutt and Charles G. Underwood created a revolutionary instant pancake flour mix. They created the trademark after visiting a theater and seeing women in blackface, aprons, and red bandanas doing a performance of a song entitled Old Aunt Jemima. This popular song of the time inspired them to use this very image as their company logo. Rutt and Underwood used many different ways to exploit this new image. They used posters, live appearances, memorabilia, and of course on the product itself. These two men practiced advertising in a way where it quickly linked image and product in such a way that a lasting impression is created in the publics mind. They used a clever promotion†¦show more content†¦This was pretty much the African American image in advertising during the time of the creation of Aunt Jemima; a battered mule to carry all of Americas problems so that it made the rest of America feel better. Aunt Jemima was one of the many an examples that displayed drastic difference between a dominant and an oppressed group. It showed these differences rather than to use goods as a method to iron out the differences or to undermine potential conflicts, whether they are class-based or racial (Goings 12). The changes and growth of consumerism in advertising created a society where people could project changes in their status through the acquisition of consumer goods. Advertisings ability to promote this connection struck a deep and responsive chord within American society. The stereotypical images of African American people became ...popular `advertising hooks for consumer products, armed primarily at the white working class (Goings 12). Aunt Jemimas trademark mirrored Americas changing perceptions of African Americans. These changes can be seen through the political issues in the post civil war, the social movements during the civil rights, and the cultural movements during the 1980s until present time. The Emancipation Proclamation in 1863 freed African American in rebelling states, and after the civil War, the Thirteenth Amendment emancipated

Saturday, December 14, 2019

Schindler s List Essay Jayden Free Essays

When the Jews started to be tortured and arced to work for the government and treated horribly Oscar took them in and saved them. He had to do something. During the war the Jews were killed without hesitation by the Nazi’s. We will write a custom essay sample on Schindler s List Essay Jayden or any similar topic only for you Order Now If people, like Oscar Schneider, had done nothing the Jewish population would have been much smaller. Ideologically, whoever wrote this source assumes not only that Oscar Schneider is a good man, but also that there is a such thing as a good person. The Bible says that all men are evil sinners at heart in saying, â€Å"for all have sinned and fall short of the glory of God†. The source is Ritter by a left wing person it would seem because they are assuming that some people are good (good from birth and then you control if you are evil or not) while right wing people believe people are born evil. The strange thing is that the source focuses on individual people to do something about a problem and not people as a whole. This source is most likely written by a left wing person who has analyzed the situation that was the Nazi’s and decided that these people chose evil. Also they only way for the people who chose to do good that were individuals, of whom they must accept existed, as for them to act individually, and they did make a difference. Left wing people, such as this source, must accept that there are individuals in the world that make a difference for the better without hurting society. Now that it is established that there is not such thing as a good person, we must question what these people are then. These people are people who are sinful people, but they are doing good deeds. Although they are naturally sinful, they choose to do good either for the good of humanity or for their beliefs. If you define the source like this, then this would be a true statement. Evil will rule the world if us as individuals do not do something about it. Oscar Schneider saw something evil and he went and made a difference. He bought these people as slaves and took good care of them. Although he was rich, he was still only able to buy a portion of the people. It was sick and horrible how it all went down. In the end, Oscar Schneider wept. He wept over the lives he could have saved if he had just sold some of his earthly possessions. We must see this and keep ourselves in check, for the Bible says in Matthew 6:19-21 , â€Å"19 Do not lay up for yourselves treasures on earth, here moth and rust destroy and where thieves break in and steal, 20 but lay up for yourselves treasures in heaven, where neither moth nor rust destroys and where thieves do not break in and steal. 1 For where your treasure is, there your heart will be also. † Oscar Schneider not only made a difference, but also learned that we need to not hold on to our possessions. To make a difference in the world we must not be focused on our own possessions. Instead of agreeing that the only thing necessary for evil to succeed is for good men to do nothing, we should say something else. We must say that the only thing necessary for evil to succeed is for us to let our hearts and minds go to whatever pleases us, whether that be rampant murder, child pornography or Nazism. Therefore we must push back. We must fight our desires and fight for a better world, no matter who you are, what gender, race, age or religion. A Christian has a better reason than an atheist, for the Christian has a reason to live for, but We must still push on and do what is best for our country and our nation, or we may be doomed to destruction. How to cite Schindler s List Essay Jayden, Essays

Friday, December 6, 2019

April Essay Example For Students

April Essay Apr 26: The One with Rachels Big Kiss: Winona Ryder pops into Central Perk as the one person who can prove that Rachel has a racy side. Ryder plays Melissa, Rachels sexy sorority sister, who may or may not have shared a secret smooch with Ms. Green at a sangria-fueled frat party. But when Phoebe refuses to accept Rachels claims of the illicit liplock (Youre sovanilla), its up to Melissa to clear the air. However, Melissas memory of the night in question turns out to be just as questionable, forcing Rachel to put her money and Melissa where her mouth is. Meanwhile, Chandler has a hard time picking out his wedding tux after he learns that Ross has rented one worn by a former Batman. May 3: The One with the Vows: Monica and Chandlers frantic race to figure out the perfect wedding vows leads to a series of nostalgic clips from episodes past, encapsulating their relationship. May 3: The One with the Truth about London: Ben picks up a few bad (but hilarious) habits after Rachel watches him ; Joey gets ordained online so he can wed Monica and Chandler, leading to a confession about their first time in London; Phoebe fears the possible side effects of a pain reliever. Feature Livin Large Todays TV Clash Of The Titans From Russia With Love Arrested Development News Gossip Friends Breaks Racial Divide Sarandon Sudses It Up on Friends No Friends For Katie Holmes Kudrow: Phoebe Joey Just Friends Friends Gals Big Entrance Trivia Friends Trivia You Sexy Thing Matt LeBlanc vs. Matthew Perry Jennifer Aniston vs. Courteney Cox Arquette

Friday, November 29, 2019

Organ Sales Essays - Organ Trade, Commerce, Organ Transplantation

Organ Sales Since 1984, the buying and selling of human organs has been illegal in the United States. This prohibition on organ markets is very controversial. In the future it may not be the problem that it is today because of advances in the field of medicine. Unfortunately, right now there is an increasing scarcity of organs, and the waiting lists for livers, hearts, and other such organs get longer everyday. People are dying from this law, last year, 4,855 people died waiting for organ transplants in the United States (Waiting For a Chance to Live). To remedy this problem, the Federal government should repeal the prohibition on the sale of human organs; they should keep close tabs and impose regulations in order to keep the market fair. This economical and ethical problem is one in which government interference would definitely benefit the individuals involved. If people do truly own one thing, it is our own bodies, and we should be able to do with them as we please. It's legal to sell your hair or reproductive materials, but somehow legislators have come to the decision that the sale of a kidney is different than a woman selling a clutch of her eggs. Medical research companies can make huge profits off of products that come from DNA or cells taken without consent. Despite the many ethical concerns that some individuals may have, in a free country we should have the profit in any way we can so long as it doesn't hurt others. Any living individual should be able to sell their organs, but only to the governments, as some experts in the field of transplants have proposed. The government could then disperse the organs as they saw fit, to the sickest individuals first. There should also be stringent regulations on the condition of the organs being sold, so as to avoid an influx of bad organs into the market from people who are desperate for mone y. Blood banks had a quality problem until they switched to a strictly voluntary basis, but that is the system which organ banks use now, and it is obviously hopelessly inadequate. There are simply too few people willing to donate their organs. Brian Nottage says of the wait for kidneys, If allowed to trade freely, an equilibrium quantity that is higher than this amount would surely result, eliminating most of the shortage and waiting time. His numbers indicate that a $20,000 increase in the price for a kidney would bring around a 50% higher donation rate. He also says that the deadweight loss of welfare ?could be as high as $100 million. Cadaver organs should also be considered fair game as well. Some prominent people in the medical and ethical communities have advanced the idea that unless otherwise specified, consent for donation should be assumed. This is also how some European nations have come to deal with the ever-growing problem. Improvements during the past decade in the safety and effectiveness of liver, heart, and kidney transplants induced a rapid growth in the demand for organs, which now far exceeds supply. (How Uncle Sam Could Ease the Organ Shortage) This shows how the demand for organs is elastic. The supply of organs is elastic as well, but with no new incentives to donate or the right to sell organs, the supply has leveled off, leaving an increasing amount of people on waiting lists. Now, while government interference in trade is usually a bad thing, it would in this case help to ensure that everyone in need of a transplant received one. There are stories of wealthy foreigners coming to American clinics and using money to jump the waiting lists and get transplants while poorer people go without the kidneys or livers they need. Because a binding price ceiling would cause a shortage, the government should let the market find it's own equilibrium. But because this could conceivably leave people withou t the means to purchase one on their own out in the cold, the government could help poorer patients out financially in some manner. The advantages of a repeal on the prohibition would be that thousands of people who otherwise would have died while waiting for an organ transplant

Monday, November 25, 2019

History of the Production Processes

History of the Production Processes In the entire history of human life, man has been engaged in a lot of activities to produce the goods and services that are necessary to sustain his life. During the Stone Age period, man used simple tools made from rock to hunt and prepare food.Advertising We will write a custom essay sample on History of the Production Processes specifically for you for only $16.05 $11/page Learn More With time, his brain capacity increased and so did his needs and desires. To meet his ever-increasing needs, man had to boost his production process and improve on efficiency. This ensured that the goods that have been produced are of the right quality and quantity in order to meet the requirements of the consumers. Since the invention steam engine, a lot of advancement has been seen in the automobile industry, especially in car manufacturing. In the late 19th century and early 20th century, there were only few expertised individuals in the car manufacturing industry. However , with time, more individuals became familiar with the process and hence more cars were produced. To sustain the increased demand and competition, manufacturers had to build better cars with the latest designs, increased safety and high performance. As result, companies such as General Motors, Ford, Toyota and Mercedes Benz came up. Up to the present date, it is the dream of many individuals to own a motor vehicle. However, the production and use of motor vehicles has various effects on the environment. Some of these effects include the emission of greenhouse gasses and noise pollution (Ekins, 2000). The furniture and fitting industry is also another production avenue that has developed steadily over time. Furniture has developed from being basic home requirement to a product of prestige. As a result, the design, quality and quantity of furniture has become more sophisticated. In addition, the demand of furniture has also increased. From our basic knowledge, we know that the most co mmon material required to produce furniture is wood. Thus, to meet the increased demand for the product, more trees have to be cut down. This has led to the depletion of forests. The overall outcome of this process is the change in weather patterns that we are currently experiencing (Ekins, 2000).Advertising Looking for essay on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Consumption Behaviours The consumption behaviours of the goods and services that have been produced have also been changing with time. Some of these consumption behaviours have a significant effect on the environment. The use of bottled water for instance has led to the development of massive waste disposal problems. During its early days, bottled water was believed to be much safer as compared to tap water. This led to the increase in the consumption of bottled water by the world population. However, it was soon discovered that the conce pt of bottled water was just a marketing strategy and that there was little difference in terms of quality between bottled water and tap water. However, due to consumer preferences, a high proportion of the population still consumes the product. This has led to the development of a massive solid waste disposal problem due to the inefficiency of recycling the plastic cans that are used to pack the commodity. The domestic use of energy is also another issue of concern that plays a vital role on the sustainability of the environment. There are high rates of inefficient of energy such as electricity and coal. Leaving lights on when nobody is in the room or running the air conditioning system on good weather are some of unnecessary use of energy. This leads to unnecessary consumption of energy. Global Sustenance To meet the ever-increasing demand of goods and services of the global population and to ensure environmental sustainability, wise use of resources is necessary. This entails usi ng resources in a manner that will meet the needs of the present generation without compromising the needs of future generations. This can only be achieved through effective and efficient use of resources to avoid waste, minimizing of costs and meeting consumer needs. Reference Ekins, P. (2000). Economic growth and environmental sustainability: the prospects for  green growth. London, Routledge

Thursday, November 21, 2019

Competitive Edge Essay Example | Topics and Well Written Essays - 750 words

Competitive Edge - Essay Example As the paper stresses business Ethics informs Olivia Jones to notify her employer over the need for competitive edge and uncover the situations she met while at the factory in Bombay. Her comfort all the way from the airport to the Hotel, in addition to her Limousine rides in the city against the inhumane conditions she face while at the factory demands an action, a debt to the society.  This study highlights that  there are a number of consequences that might result if she opts for either option. A company aiming to be at the pinnacle of a business field can be faced with the dilemma as well as Olivia Jones, exercising a social conscience in the business field and their careers respectively. Olivia Jones is not the ultimate decision maker, her fate lie with her employers, i.e. towards social conscience or profits.   A profit driven company’s drive must meet their targets and thrive in situations where they exploit their workers.   Ethical principles demand beneficence , and the decision maker is expected to do what is right and good. This should be priority; performance of a good deed and from the excerpt, a good deed is choosing the humane conditions over the competitive edge.  The justice principle states that decision makers must focus on those actions that are fair to certainly those people are involved. Ethical decisions must be consistent with ethical theory save for extenuating situations that can be justified which exist in this particular case.

Wednesday, November 20, 2019

O. J. Simpson Crimial Trial Essay Example | Topics and Well Written Essays - 250 words

O. J. Simpson Crimial Trial - Essay Example Yet another reason for his acquittal related to the fact that DNA evidence, which was relatively new in trials, was doubtable as noted by Eliot (1995). In order for the court to prove that someone has committed murder, four elements must be proved. Harris, Thomas, Fisher and Hirsch (2002) state that the elements of murder in this sense include killing, with malice aforethought, by another human being, unlawfully as noted by). Yet again, the killing has to be of a human being for murder to apply. Malice in this sense constitutes having the intent to kill, intent to engage in a dangerous felony, intent to harm a person’s body seriously without causing death, or irresponsible indifference to cause to human life risk that is high and that cannot be justified (Harris, Thomas, Fisher and Hirsch, 2002). From the trial, the defense team succeeded in convincing the jury that there was not sufficient evidence to link James to the murder of the two victims. As a result, the accused was acquitted only later to be convicted for the wrongful death of

Monday, November 18, 2019

Foreign-Languages Instruction in Chinese and British Higher Education Essay

Foreign-Languages Instruction in Chinese and British Higher Education - Essay Example In the 1980s, Bob Adamson and Heidi Ross had experienced teaching English in China. The latter viewed foreign languages instruction in China as modernisation’s indicator, a phenomenon that was complicated and demanding (Potts 2003). As stated by Ross (1992), â€Å"Foreign language teaching in China has both reflected and complicated the competing political, economic and cultural imperatives secondary schools have been expected to mediate† (p. 240). The conflict between an ‘international interdependence’ and a ‘highly-cultured, public-spirited and well-disciplined socialist civilisation’ (Ross 1992, 243) that was invoked by modernisation was shown in the opposition between natural and teacher-directed use of foreign languages. As expressively articulated by Ross (1992), educators opposed and attempted to deal with these demands:Like Beijing opera stars who spend three years in the wings to perform three minutes on stage, the foreign language tea cher’s fulfilment as a professional comes from moments when carefully constructed lessons are masterfully delivered. Relinquishing the metaphor of teaching and learning as perfect performance requires that secondary school teachers accept the learning process as an unpredictable, socially-constructed activity. That they are grappling with this challenge is clearly reflected in the growing trend to ‘psychologise’ secondary school foreign language teaching policy and practice (Ross 1992, 244-245).  Ã‚     Higher education instructors in China revealed.... years in the wings to perform three minutes on stage, the foreign language teacher’s fulfilment as a professional comes from moments when carefully constructed lessons are masterfully delivered. Relinquishing the metaphor of teaching and learning as perfect performance requires that secondary school teachers accept the learning process as an unpredictable, socially-constructed activity. That they are grappling with this challenge is clearly reflected in the growing trend to ‘psychologise’ secondary school foreign language teaching policy and practice (Ross 1992, 244-245). Higher education instructors in China revealed that one of the problems they face was the absence of opportunity to instigate a reformed educational practice. Their students as well as their selves encountered the same pressures (Hall 2000). It was difficult to deviate from entrenched cultural beliefs and traditional methods. In the 1980s, talking about the prevalent use of the ‘New Concept English’ (Ross 1992, 248), Ross stated that educators are resolute that this rooting in ‘fundamentals’ through representation and reiteration results in ingenious performance later on. There were several educators who were able to provide an ideal performance and cultivate natural language by their pupils yet this was seldom (McLaren & Torres 1999). Higher education teachers would be anxious that, due to the inadequacy of their own language skills and time, they would fail to correct mistakes if pupils continued on a spontaneous task. Instead of feeling limited by pressures for compliance in teaching, educators in higher education reveal that an expanded syllabus from which there is slight departure recognises all the strong points of educators and balances the learning context of every student

Saturday, November 16, 2019

The Five Main Theories Of Truth

The Five Main Theories Of Truth There are five main theories of truth, these are: the correspondence theory, the coherence theory, and the pragmatic, redundancy and semantic theories. All these theories are concerned with the truth and falsity of what people say or think. A.Correspondance Theory The correspondence theory of truth states that the falsity or truth of a statement can only be judged in its relationship to the world and whether it actually describes the world accurately; therefore true statements correspond to the actual state of affairs. This model is a traditional way of thinking and can be linked back to some of the Greek Philosophers such as Aristotle, Socrates and Plato. This theory can be broken down into two sections; on the first hand this theory tries to conjecture a relationship between thoughts or statements and on the other hand things or facts. As Aristotle stated in his Metaphysics: To say that (either) that which is is not or that which is not is, is a falsehood; and to say that that which is is and that which is not is not, is true(Aristole ()) The correspondence theory can be split into two main categories the first being correspondence as congruence. Correspondence as congruence claims that for a statement to be true must have a structural isomorphism(2) that is directly linked to a state of affairs in the world that makes it true(3). This can be best demonstrated in Russells Theory of Judgment in which he proposed that belief cannot be a binary relation between the believer and fact, as one could not have false beliefs. As an alternative, Russell construed belief as a multigrade relation between the believer and the objects in belief. For example: Othello believes that Desdemona loves Cassio This statement can be seen as true in the eyes of Russell as the object of the belief are related as they are judged to be related and if Desdemona does love Cassio. However one of the main criticisms of Russell is that is it impossible to hold a false belief about non-existents, although it is obvious that there are such false beliefs, for example, a child believing Santa Claus has a white beard, however the sentence itself would be said to be false as there is no such thing as Santa. Richard Kirkham (1992) states, in relation to this, that the theory of descriptions can be applied to sentences but not beliefs as it is impossible to judge non-existents on Russells theory. There is a huge pothole in this theory as some sentences can pose difficult for this model: a small cheque is a kind of cheque but a counterfeit cheque may not be in Russells case as adjectives such as counterfeit lose their simple meaning. This caused Russell to abandon his theory and develop a new theory of judgm ent in 1919. Correspondence as correlation is the second half of the correspondence theory and was developed by John Austin. Austin theorised that there does not necessarily need to be a relationship between a true statement and the state of affairs that makes it true as he tried to prove that the value of truth was only a small part in the rage of utterances. Austin heavily disagreed with the presumption that utterances always have to constate or describe the subject in turn making them true or false and thus Austin introduced performance sentences(4). Performance utterances are not true or false that is not truth-evaluable(5) instead they can be said to be happy or unhappy(J.S. Andersson (1975)). Uttering such performatives can be said to be doing a certain type of illocutionary action. This to Austin would not just be describe as: just saying or describing something(J.L. Austin (1962)) Austin gives an example of a performance utterance: I bet you six pence it will rain tomorrow(J.L. Austin (1962)) In making this utterance you are obligating a promise, you are not just simply stating what you are doing. However if, for example, you do not keep your promise and offer the sixpence if it rains although this is not in order with the utterance the sentence is not false it can just be said to be happy or unhappy, however this also demonstrates how the sentence can never be true. However, J.R. Searle argues that performatives are in fact true or false and says performatives are what we would otherwise call declarations and is a technical notion of Searles account: the successful performance of the speech act is sufficient to bring about the fit between words and world, to make the propositional content true. (J.R. Searle(1989)). Bach and Harnish (1991) agree with Searle in saying that performances can be true of false, however for different reasons. They believed that these performances are directly statements not declarations. On the other hand Bach and Harnish attack Searle stating that ordinary performances do not need rationalisation, because they are an ordinary and successful way of communicating when the audience can infer your communicative intention. This contrasts Searles view point as he states performances are declarations as declarations are only accidently communicative and are only really successful if they fulfil the conventions. Bach and Harnish finally argued that even though communicative success relies on the agreement that they are statements the performative force of perfortatives does not. B. The Coherence Theory The coherence theory differs to the correspondence theory for two main reasons the first being that the competing theories give different meaning to the proposition and their truth condition. According to the coherence theory the relationship is that of coherence. There are several versions of the coherence theory of which differ on two major parts. The different versions of the theory give different accounts of the coherence relation. In accordance to some early versions of the theory the coherence can simply be put as consistency; therefore to say that the propositions join together to a specific set of propositions is to say that the propositions are consist ant to that set. This version can be deemed unsatisfactory for the following reason: consider two propositions that belong to different sets surely these propositions could both be consistent with a specific set whilst simultaneously being inconsistent with each other. The second and more credible version of the coherence theory offers that coherence is some form of entailment. In accordance with this version a proposition coheres with a set of propositions if and only if it is entailed by many sets. There are two principle lines of arguments that have led philosophers to adopt a coherence theory of truth. Early advocates were convinced by the focus on metaphysical questions, lately there has been attention paid to the epistemological and semantic basis of coherence. The earliest versions of coherence were associated with the idea of idealism. The coherence theory was adopted by a number of British idealists in the latter years of the nineteenth century. For example, F.H Bradley (1914). It can be said that idealists are lead to the coherence theory because of their metaphysical position. Advocates of the correspondence theory believe that statements and beliefs are ontologically different from the objective setting which makes the said belief true. Idealists on the other hand do not believe that there is an ontological standpoint between beliefs and what makes these beliefs true. From this idealist point of view reality is simple a collection of beliefs. Accordingly, a belief cannot be accurate or true because it corresponds to something that is not a belief. As an alternative the truth of a belief can only be validated if consistent with its coherence with other held beliefs, therefore a belief that come from an idealism perspective comes in degrees. A belief is true to the degree that it coheres with others. Bearing this in mind it has been stated by Candlish (2006) that F. H. Bradley described an identity theory not a coherence theory. There is another route to adopt when looking at coherence theory, one of an epistemological route. Blanshard (1939) argued that: a coherence theory of justification leads to a coherence theory of truth. His argument is as follows: Someone might believe that coherence with a set of beliefs is a test to seek the truth but that the truth is comprised of a correspondence theory of objective facts. Never the less, if truth consists in correspondence to facts, coherence with a set of beliefs will not suffice to test for the truth. This can be said to be the case as there is no concrete guarantee that a succinct coherent set of beliefs is a foolproof test for the truth. If coherence is simply a good but weak test for the truth, then the argument fails (Rescher 1973). There is a falling apart of truth, as Blanshard suggests, if it can be only seen as a fallible test. Another view point is that we cannot get outside or escape our own beliefs making it complicated to compare statements to objective facts. There is evidence of a version of this argument adopted by logical positivists such as Neurath (1983) and Hempel (1935). This argument is similar to Blanshards in which it depends of the coherence theory for justification. This line of argument infers that we will never know if a proposition corresponds to reality. This argument is scrutinised by two main criticisms. Firstly, it relies on the coherence theory for validation and therefore susceptible to any objections to this theory. Secondly, a coherence theory does not always follow these premisses. We cannot imply that a proposition that cannot be know to comply with reality does not comply with reality. Even if correspondence theorists agree that we can only know the propositions which fall in line with our beliefs, they can still believe that truth is held within our correspondence; if so then it must be accepted that there a truths which cannot be known. Otherwise, it can be said, that the coherence of a statement with a set of fixed beliefs is is a valid indicator that the statement corresponds to objective facts and we can safely know that propositions correspond. This was the viewpoint of Davidson (1920) It is felt that coherence theorists need to justify that propositions cannot correspond to objective facts, not just that they cannot be known to. As noted, the coherence and correspondence theories have different view about the conditions of truth. One way to help decide which of these accounts is correct is to be aware of the procedure by which propositions are assigned truth conditions. Finally Coherentists can dispute that the lone condition that the speaker can justify his or her own propositions is only in relation to his or her beliefs (Young (1995)). There are many criticisms of the coherence theory of truth; however there are two that will be focused on: the specification objection and the transcendence objection. The specific objection states that coherence theorists have no possible method to identify a set of propositions without contradicting their own. This argument can be first seen in Russell (1907). However there are other uses of truth and the word true, for example, we speak of a true friend however this is often set aside, perhaps derivative but at any rate different. Many views are held about how the content of what we say and think should be specified thus leading us to be concerned with what the bearers of truth are; for Wittgenstein the world consisted of facts. Human beings are made a wear of facts by virtue of our mental representation and thoughts. These thoughts are expressed in propositions, whose form indicates the position of these facts in reality. Everything that is true, that is, all the facts that constitute to the world and which (in principle) can be expressed by atomic sentences. Tautological expression occupy a special role in this language framework because they are true under all conditions, however tautologies are literally nonsense as they convey nothing about what the facts truly are. Despite this, since they are true under all conditions, tautologies provide the underlying structure of all language; this being thought and reality. Fitting with the ideas in Wittgensteins writings, Tractatus (6.1), that the most scientific, logical features of the world are not themselves additional fact about it. Much like beauty propositions are entirely devoid of value. Facts are just facts; everything else that gives the world meaning must reside elsewhere. Wittgenstein was trying to achieve a properly logical language; therefore only dealing with what is true. Aesthetics judgements about what is beautiful and ethical judgments about what is good simply cannot be expressed within logical language, since they transcend what can be pictured in thought. This can be seen as a major problem as this would leave all the major questions in traditional philosophy not only unanswered but also un-askable. It is therefore not unfair to conclude that the Tractatus itself is nothing more than useful nonsense. Whereof one cannot speak, thereof one must be silent. This stark and lone statement renders literally all of human life unspeakable. It was this carefully delineated sense of what logical language can properly express which influenced the ideas of Logical Positivism. Wittgenstein proposed himself that there was nothing left of philosophers to do which is reflected in his abandoment of the discipline for nearly a decade. The problem with Wittgensteins logical analysis is that it demands too much precision, both in the definitions of words and in the representations of their logical structure. In ordinary language, applications of a word often only bear a family resemblance to one another; also there are many grammatical forms of expressing the same basic thought. However, under these conditions.

Wednesday, November 13, 2019

Abortion - Can You Hear the Babies Screaming? :: abortion argumentative persuasive argument

Abortion - Can You Hear the Babies Screaming?      Ã‚  Ã‚  Ã‚  Ã‚   On January   22, 1973,   the United States Supreme Court legalized abortion. When the it ruled that abortion was legal, the court not only gave women the right to choose but also gave the unborn   babies   a right to die. Since that day, millions upon millions of unborn children have been ripped apart, burned with saline solutions, and sucked from their mothers' wombs. With every abortion that occurs another inaudible scream from the unborn child   is silenced and the rights of that child   are   taken away .      Ã‚  Ã‚  Ã‚  Ã‚   If someone where to be asked if murder was wrong, the general answer would be yes. When that same person is asked if abortion is murder,   the answer may be yes, but most likely   the answer is no. Why do most people think that murder is wrong, but do not agree that abortion is murder?   The reason for this contradiction is that   most people believe that the unborn infant is not a human, but an organ or part of the woman's body, which would make the act of aborting the child just the same as removing an appendix. This problem of when life begins stems from the inconsistencies which come from the case of Roe v. Wade. The Supreme Court interrupted   that by the ninth   and fourteenth amendments that a woman has the right to an abortion. The court that day, however, did not rule when a life begins for a human.   If society is to assume that a fetus is a human the second it   leaves the uterus, then what is the unborn baby three minutes from birth , a monkey. When an unborn baby is aborted, society must realize that an organ was not taken out, but a living human being.   This would make abortion wrong because according to law, no one has the right to take away anther's life.      Ã‚  Ã‚  Ã‚  Ã‚   With many   people considering   the cases of unwanted pregnancy due to rape or incest to be acceptable, they must   realize that the child is not the crime.   Society's reason behind this is, why should the woman suffer from the pain and remembrance that the pregnancy brings.   Even though cases of abortion

Monday, November 11, 2019

Review Assessment: Online Assignment One S2 2012 Essay

1.The service department cost allocation method that completely ignores reciprocal services between service departments is called the: Answer Selected Answer: direct method. 2.In order to have a high-quality finished product: Answer Selected Answer: the product’s design specifications must meet customers’ expectations AND the product must meet the standards of its design. 3.The ‘direct method’ ignores the fact that: Answer Selected Answer: some service departments provide services to other service departments 4.Refer to the following data. Direct material used$150 000 Selling costs$5 000 Indirect labour$7 000 Administrative costs$10 000 Depreciation on factory equipment$70 000 Direct labour$40 000 Overtime premiums paid$20 000 Indirect materials$45 000 The product costs are: Answer Selected Answer: $332 000 5.The Casual Furniture Company manufactures outdoor furniture, and incurred the following costs during the month of January. Timber$25 000 Paint$5 000 Glue$500 Wages—assembly personnel$20 000 Wages—factory supervisor$3 500 Factory cleaner’s wages$2 000 Sales commissions$10 000 Administrative staff salaries$4 000 Depreciation—factory equipment$3 000 Depreciation—sales office equipment$1 000 Utilities, insurance—factory$6 000 Utilities, insurance—sales office$2 000 Advertising$8 000 Total costs$90 000 The manufacturing overhead is: Correct Answer: $15 000 6.Cost of Goods Manufactured = Beginning Work in Process + Total Manufacturing Costs – Ending Work in Process. Answer Selected Answer: True 7.When recording inventory in the financial statements, the accounting standards prescribe that the companies use the lower of cost or net realisable value. Answer Selected Answer: True 8.The Lots More Store has a Janitorial Department and a Personnel Department that provide services to three Sales Departments. The Janitorial Department cost is allocated based on space and the Personnel Department cost is allocated based on employees. The following information is available. PersonnelJanitorialSalesSalesSales DeptDept#1#2#3 Budget$45 000$30 000 Space (sq m)4 0001 00020 00030 00050 000 No. of Employees510154530 Using the step-down method, calculate the amount of Janitorial Department cost allocated to Sales Department #2, if the Personnel Department is allocated first. Answer Selected Answer: $10 350 9.Quality of conformance refers to: Answer Selected Answer: the degree to which the product meets its design specifications. 10.Which of the following is not an objective of management accounting? Answer Selected Answer: Providing information for profit and loss statements 11.Appraisal costs refer to costs incurred: Correct Answer: in determining whether defects exist. 12.Leisure Life manufactures a variety of sporting equipment. The firm’s predetermined overhead application rate was 150 per cent of direct labour cost. Job 101 included direct materials of $15 000 and direct labour of $6 000. The manufacturing overhead applied to Job 101 during the year was: Answer Selected Answer: $9 000 13.Which of the following is not a cost of quality? Answer Selected Answer: Productive inefficiency cost 14.If production increases, variable cost will: Correct Answer: remain constant on a per unit basis. 15.The service department cost allocation method that fully accounts for the mutual provision of services between service departments is called the: Answer Selected Answer: reciprocal method. 16.Which of the following statements is correct? Answer Selected Answer: Cost accounting is a subset of management accounting. 17.Richardson & Sons purchased direct material worth $15 000 during the most recent period. At the end of the period the direct material account balance was $6 000 larger than the beginning balance. Cost of goods sold was $150 000. Overhead is applied at 50 per cent of direct labour cost. Other account balances are: BeginningEnding Work in process$75 000$20 000 Finished goods$110 000$60 000 What is the amount of prime cost added to production for the period? Answer Selected Answer: $33 000 18.Product costs comprise: Answer Selected Answer: direct materials, direct labour and manufacturing overhead. 19.The flow of manufacturing costs through the system is: Answer Selected Answer: raw materials inventory; work in process inventory; finished goods inventory; cost of goods sold. 20.Whether a cost is classified as direct or indirect will depend on: Answer Selected Answer: the nature of the cost object AND whether the cost can be economically traced to the cost object. 21.Barrett Industries began the month of June with a finished goods inventory of $15 000. The finished goods inventory at the end of June was $10 000 and the cost of goods sold during the month was $20 000. The cost of goods manufactured during the month of June was: Answer Selected Answer: $15 000 22.In the manufacturing firm, inventories consist of: Answer Selected Answer: raw materials, work in process and finished goods. 23.Which of the following statements is correct in relation to determining whether a cost is direct or indirect? Answer Selected Answer: The wider the definition of the cost object the more costs that will be direct costs. 24.Refer to the following data. Direct material used$150 000 Selling costs$5 000 Indirect labour$7 000 Administrative costs$10 000 Depreciation on factory equipment$70 000 Direct labour$40 000 Overtime premiums paid$20 000 Indirect materials$45 000 The prime costs are: Answer Selected Answer: $190 000 25.A courier company may view kilometres driven as a possible cost driver. Answer Selected Answer: True 26.Rappaport Corporation reported the following data for the month of February: The direct materials cost for February is: Answer Selected Answer: $88,000 27.During the month of August, direct labor cost totaled $13,000 and direct labor cost was 20% of prime cost. If total manufacturing costs during August were $88,000, the manufacturing overhead was: Answer Selected Answer: $23,000 28. Rappaport Corporation reported the following data for the month of February: The adjusted cost of goods sold that appears on the income statement for February is: Answer Selected Answer: $240,000 29.A partial listing of costs incurred at Peggs Corporation during September appears below: The total of the period costs listed above for September is: Answer Selected Answer: $318,000 30.The following data pertain to Harriman Company’s operations during July: The ending finished goods inventory was: Answer Selected Answer: $7,000 31.For the current year, Paxman Company incurred $150,000 in actual manufacturing overhead cost. The Manufacturing Overhead account showed that overhead was overapplied in the amount of $6,000 for the year. If the predetermined overhead rate was $8.00 per direct labor-hour, how many hours were worked during the year? Answer Selected Answer: 19,500 hours 32.Management of Berndt Corporation has asked your help as an intern in preparing some key reports for August. The beginning balance in the raw materials inventory account was $33,000. During the month, the company made raw materials purchases amounting to $62,000. At the end of the month, the balance in the raw materials inventory account was $30,000. Direct labor cost was $46,000 and manufacturing overhead was $74,000. The beginning balance in the work in process account was $13,000 and the ending balance was $19,000. The beginning balance in the finished goods account was $54,000 and the ending balance was $50,000. Sales totaled $270,000. Selling expense was $18,000 and administrative expense was $49,000. The net operating income for August was: Answer Selected Answer: $20,000 33.Management of Berndt Corporation has asked your help as an intern in preparing some key reports for August. The beginning balance in the raw materials inventory account was $33,000. During the month, the company made raw materials purchases amounting to $62,000. At the end of the month, the balance in the raw materials inventory account was $30,000. Direct labor cost was $46,000 and manufacturing overhead was $74,000. The beginning balance in the work in process account was $13,000 and the ending balance was $19,000. The beginning balance in the finished goods account was $54,000 and the ending balance was $50,000. Sales totaled $270,000. Selling expense was $18,000 and administrative expense was $49,000. The cost of goods sold for August was: Answer Selected Answer: $183,000 34.The corporate controller’s salary would be considered a(n): Answer Selected Answer: administrative cost. 35.Choice of allocation base should be made based on: Answer Selected Answer: whether the base actually drives the cost being allocated. 36.The three basic elements of manufacturing cost are direct materials, direct labor, and: Answer Selected Answer: manufacturing overhead. 37.An opportunity cost is: Answer Selected Answer: the benefit forgone by selecting one alternative instead of another. 38.Which terms below correctly describe the cost of the black paint used to paint the dots on a pair of dice? Answer Selected Answer: Choice B 39.Buford Company rents out a small unused portion of its factory to another company for $1,000 per month. The rental agreement will expire next month, and rather than renew the agreement Buford Company is thinking about using the space itself to store materials. The term to describe the $1,000 per month is: Answer Selected Answer: opportunity cost. 40.Cost of goods manufactured will usually include: Answer Selected Answer: some costs incurred during the prior period as well as costs incurred during the current period.

Friday, November 8, 2019

Research Paper on Linux vs Windows

Research Paper on Linux vs Windows Linux is a free operating system which was created by an college student for a project for school. He combined a collection of free software and shareware that he downloaded from the Internet, to make an operating system. Linux is unique in that it is not copy righted but is copy left. This simply means that anyone can download Linux and is source code for free and make any adjustments they believe will improve the operating system as long as they make it  available for others to download. This feature can very well be the key that will eventually make Linux the most desirable operating system on the market. Many computer users feel that Windows will never be removed from the position that it has gained in the market. Windows was the first major operating system that used a graphical user interface. It did away with the task of remembering a list of Dos commands to accomplish normal computer activities. With Windows, a user simply has to click on an icon to accomplish a task. Without Windows, personal computers would probably not be as popular as they are today. Linux has several major advantages over Windows. The biggest advantage is probably the cost. Its free as opposed to $400 for Windows. Application software for Linux is also a lot cheaper then Windows software. A lot of Linux software can be  downloaded free off the Internet. There are many Linux user groups that work on developing and testing applications, and making them available for the public. Windows software is mainly developed by large corporations that must make a big profit off their software in order to fulfill their large payrolls. Another major advantage of Linux is the technical support. While you will  probably have to pay for a support package, you will be getting very good support. The people who support Linux are not just college students working a part-time job. They use Linux on an every day basis and truly care about fixing your problems. With Windows, however, tech support is usually free but very lousy. A lot of times the tech-support doesn’t even use the application they are supporting unless they are at work and can only answer questions on which they can find documentation. One disadvantage of Linux is trying to load it. Windows comes with a wizard that installs with very little user input, which makes it very easy to install especially for the average computer user with no technical education. Linux requires hardware knowledge and some Dos commands. The instillation process is very interactive. However, this is rapidly changing, Linux programmers at Redhat are working on creating a wizard to install the operating system and soon it might be easier to install than Windows. Linux is also great for networking, it can be configured to share CPU’s modems and any other hardware. Linux comes shipped with all the software needed to create a very powerful server. It comes with a Mail server, Internet server, Database server, C++ programming tools and many other development tools that you would have to buy separately with Windows NT. Linux is not just an college project anymore, it has advanced into a very powerful and useful operating system. Many say it is just a matter of time till it bypasses Windows and Macintosh. It will probably gain popularity very rapidly in the next 5 years as it becomes easier to install by an average user on a personal computer.

Wednesday, November 6, 2019

Esther’s Path for Plath Essays

Esther’s Path for Plath Essays Esther’s Path for Plath Essay Esther’s Path for Plath Essay Esther Greenwood, from the novel The Bell Jar by Sylvia Plath, contests the hypocrisies of 1950’s male misogyny; she endures the prejudices that come with the era’s premature perception of mental illness, and she helps Plath to live on vicariously through her, in a way the great poet could not. The Bell Jar portrays mental illness as a disease to be ashamed of, and disregarded.   The book is written from the perspective of those living in the 1950’s. Plath’s main character, Esther Greenwood, experiences this inadequacy and discovers the truth about the society as she is treated for her medical diagnosis. In this book, Plath, like Greenwood, takes a step out of the typical beliefs and boundaries of her era.   A woman ahead of her time, Plath rebels through her writing, and asks more of society than it asks of itself. Her main character, Esther, goes through depressive social interactions that play off each other, until she has an identity crisis, and looks to suicide as her only end.   The conflict stems more from the limitations of society to be able to accept this type of behavior from a young woman than the illness itself.Esther is the I of the Bell Jar, in that she perceives everything as it happens, even when it’s happening to her.   Each connection she forms throughout her growth all contribute to her final state of balance. The relationships she forms with others are documented as they happen, and each one influences her sanity.   So much so, one relationship she has causes her to lose her sanity and then another causes her to reclaim it.   Esther’s father passes away when she is 9 years old.   She never finds a good relationship with a man, and she has no, real, deep connection with her mother.   Plus she is separated from all the other girls she encounters, particularly Joan, by her lack of wealth. It should be noted that, though all the girls are in New York for the same reason, they are granted this trip according to the stereotypical confines of their male overseers. The trip in itself is a form of molding the women for their place in society. Esther makes this clear when she says,we had all won a fashion magazine contest,†¦, and as prizes they gave us jobs in New York for a month, expenses paid, and piles and piles of free bonuses, like ballet tickets and passes to fashion shows and hair styling at a famous expensive salon and chances to meet successful people in the field of our desire and advice about what to do with our particular complexions (Plath, p4).If Esther is anything like Plath, as the reader is expected to believe, she will eventually see this ploy, the same way she eventually sees through Buddy. Not to forget, the nature of the relationship she has with Buddy is very fake and empty.   The fact that she is such a poetic introspective thinker, and Buddy is the exact opposite is even more draining to her character. In fact, Plat h presents her decision to cheat on Buddy in reaction to his affair as one of the key factors to her descent into madness. It is the connection she has with Joan and Dr. Norman that bring her sanity back.   These symbolic connections are key examples of Plath’s writing style.The Bell Jar’s greatness as a book is increased even more by Sylvia Plath’s method of writing and the sharing of her thoughts. Plath opened the doors to reality and through feministic views, showed the treatment of women, images and events about sex, and the mentally ill; both were thought of as inferior and less important during her time. Family and work pressures, transitions from adolescence to womanhood, or motherhood to menopause, even the stresses of daily life can influence mental health.   In her article, . â€Å"the intricate web of influences- genetic, sexual, and social – that affect mental well-being. Throughout the novel, Esther Greenwood is cynical, rebellious, and against the conventions of society; yet she had attempted to behave normally and fit in to the crowd. Her low self-esteem, the experience and the lack of experience she has of life, and the environment that surrounds her, leads to her inability to function and attempts of suicide. Esther’s troubles originate in her mind, but become worse by all the circumstances around her.   This is another example of the bildunsgroman model.As a young woman, who rebels against the limitations of 1950 society, Esther feels a disconnection with the rest of the world. She gains the will to surpass darkness, and to live life again.   This ideal of rebirth and redemption is a classic theme of many books like this. The Bell Jar falls within the bildungsroman model, in the fact that the main character develops in reaction to her environment.   These books are known for their characters having journeys of mental and spiritual growth, and eventually finding balance.   In her article, â€Å" The Bell Jar†: A Novel of the Fifties, Linda Wagner-Martin acknowledges that the book can be taken a in a number of ways and is actually quite a difficult novel to placed into one particular genre, or category.   This is due to the fact that most bildungroman’s star male protagonists.   By arguing this in 1992, she actually slightly refutes the argument made in 1974, by another scholar, ironically also named Linda Wagner.   This just proves the categorization of Plath’s novel is up for debate on many levels.Many scholars believe that if Esther was diagnosed today, she would be identified as a victim of Borderline Personality Disorder.   This is a disorder characteristic of disrupted interpersonal relationships.   It’s most common with females, and causes mood swings.   These people tend to fear abandonment and get very frantic over the thought of failure or rejection. Esther displays many of these same characteristics throughout the novel. In h er article Mental Wellness for Women, Rita Baron-Faust describes BPD as a pattern of unstable self-image, personal relationships and moods and impulsiveness (Baron-Faust 77). Some experts describe BPD as a major â€Å"identity crisis,† characterized by extreme uncertainty about many life issues, including career choices, long-term goals, choices in friends or lovers, questions of values and even sexual orientation (Baron-Faust, p84).   It is up for debate, whether BPD is Esther’s disorder; but the authenticity of Esther’s mental illness undoubtedly is the draw for many young readers, and scholastic analysis.In her article, â€Å"A Ritual For Being Born Twice† Sylvia Plath’s The Bell Jar, Marjorie G. Perloff analyzes the popular appeal the novel holds among young women. The concept of the emotional distress that comes from illness conflicting with the psychological and social boundaries, used to confine women during the 1950’s, is interpret ed as a major contribution to the books growing fan base. The major draw the book has is the complex nature of Esther’s dysfunctions.   She is mentally ill in a way that leaves her situation open to be theorized.   Barron-Faust characterized Esther as having borderline personality disorder.   This is based on her impulsive mood swings and unpredictable personality.   In Perloff’s essay, she cites a scholar by the name of J.D. Lang, who characterizes Esther’s behavior as being the schizoid personality type.   He says this is due to her often disconnection from reality.   Lang even gives an example from the book where Esther is being questioned by the Ladies’ Day, she asks, What do you have in mind after you graduate? Lang points out that Esther observes herself respond, and doesn’t feel attached to her actions.   Plath writes this response as, ‘I don’t really know,’ I heard my-self say†¦(Plath).   This citing enforces Lang’s position, but it is also said that people with borderline personality disorder have the same type of disconnection.   Even these scholars are left with no other choice but to theorize over what might have been Esther’s sickness.   The main sickness that leads to her almost committing suicide is still up for debate.   I personally think she suffered from avoidant personality disorder.Avoidant personality disorder is a classic bundle of character traits, which the story tellers have used to personify teenage loners, super villains, and dark heroes, since even before the Phantom of the opera, Frankenstein, or The Incredible Hulk Avoidant personality disorder is characterized by inhibition of social desires, feelings of inadequacy, and fear of negative judgment. People with this disorder are characterized as loners who feel separate from their society.   These are all characteristics which Esther exemplifies. Very few people who don’t know m uch about psychology know the difference between clinical psychological disorders and personality disorders.   For example, a student of psychology will tell you that Obsessive Compulsive Disorder and Obsessive Compulsive Personality Disorder are two completely different dysfunctions.   The personality disorder is derived more of workaholic and dismissive tendencies; whereas, the clinical disease deals more with unavoidable impulses demanded by the brain.   The fact that Esther’s behavior can fall into so many separate categories of psychological health is just a testament to the depth of Plath’s character development.   And, it is also another perfect example of why so many young women can relate to this novel.Through Esther, Plath addresses practically every sociological discourse imaginable for a young woman to encounter.   The societal ideal that women are inferior is the antagonist to Esther’s heroin.   Plath confronts the hypocrisy between the sexes with the relationship between Esther and Buddy.   After Buddy cheats on her, she does the same in response.   The loss of her virginity to Irwin is another symbolic gesture of her rebellion against the misogynistic status quo.   Plath makes underlying statements about lesbianism, in a time when it too was considered a disease.   She does this in her conversation with Dr. Nolan.   Ester asks him what to women might see in one another, and he replies tenderness. This a very bold statement for any author to make, let alone a female one, in the 1950’s.   The main irony of the book is the fact that Esther doesn’t truly get sick until after her affair with Irwin.   One must wonder what Plath meant to imply by this, and what correlation it has to her own life.This novel is such a historic piece of literary art because it is a semi-autobiographical sketch of the days leading up to Plath’s own suicide. The novel is respect for its rebellious nature, a nd also the authenticity of Esther’s mental illness.   More important, than the mystery of whether she’ll improve, is the mystery behind the cause of her actual illness.   We are also left with the mystery of never knowing whether or not Esther improves, but knowing that Plath does not.   This leaves a very obscure explanation for the initial question what really leads one to suicide? In his article, Plath’s Lives, Langdon Hammer makes a clear connection of Plath to Esther, and their relation to suicide.And the moon that lives on? Is there a face in it? One biographical answer would be that the moon, in mourning clothes (Her blacks crackle and drag), is an image of the poet herself, safe above her other double, the dead woman.   Subtly associated with the slangy, tough-talking Esther Greenwood (She is used to this sort of thing), the moon hints at Plath’s hope of living on after suicide; we can read it as a sign of her wish to observe and so survi ve that bleak, approaching event (Hammer, p.85).Considering that the reader knows Plath doesn’t make it, but we are to assume that Esther does, the book is put in a very hard position. The poetic nature of Plath’s writing comes to play in the fact that the reader is given an underlying reason to believe that Esther will survive.In her essay Perloff gives notice to this underlying justification to carryon.   She claims that Esther has a rebirth and that it happens through the guidance of Dr. Nolan.   Perloff notes that since Dr. Nolan is the first woman who Esther doesn’t feel inclined to be like, it marks the beginning of Esther’s individuality.   An individuality, in which, she is completely apathetic towards the unjust world she’s been rebelling against. Perloff sums up this entire idea of Esther’s reassessment of her life, by citing one of Plath’s most poetic statements in the book, As if the usual order of the world had shif ted slightly (275, Plath)†¦This perfectly sums up the state of mind Esther is in, when she walks into the room at the end. The reader is given no reason to lose faith in Esther, this faith is slightly tainted by the fact the book is very closely based on Plath’s life and she died by committing suicide. As sad as it is to say, Plath’s death only enhanced the authenticity of Esther’s psychological dysfunction. The true identity of her mental disorder is a debate that will remain up for question, until the day we find out what happened when Esther walked into that room. By the story ending where it does, it leaves Esther’s outcome open for interpretation. With Plath’s close correlation to Esther, and her death in the back of the minds of every reader, I think Esther’s new found state of balance shows us what Plath aspired for; and by her leaving Esther’s fans to decide the outcome, in a way, she ensures an ever-changing ending for h erself.   I would hope they all turn out well.

Monday, November 4, 2019

Creating a Business Plan Project and Presentation (Course-Advanced PowerPoint

Creating a Business Plan Project and (Course-Advanced Business Dimensions of Health Care) - PowerPoint Presentation Example In order to achieve the mission the health care unit has objected different objectives such as creating awareness, treatment, offering clinical services as explained later in this paper. The operations of the mission will specifically be in New Jersey in connection to other units designated in other countries on the same network. The unit will be set in the existing health center at the selected location in order to improve the services as demand rises, which are unavailable in the country. The new health unit is also set to act as a center for the campaign and awareness for advocating better health services and advices to the increasing cases of youth pregnancies. Teenage pregnancy is a real threat to the society in terms of the social and economic development status quo of the people and their existence. The problem has caused many cases of maternal death due to lack of better health cares on such cases. However, the problem occurs for lack of awareness and advices to the young relationships such as sexual education in order to avoid the unplanned pregnancies. This results many families from riches to rags and eventually begging since the parents of the children were not prepared for their task ahead. The real solution of spread of Teenage pregnancies lies within each one in the country to participate in its eradications, which will be through education of sexual consequences. It’s very much sure that women are infected at a younger stage than men. In this case, the teen pregnancy has become a priority of the New Jersey state. This is because of its complexity as their expose themselves in the poor social and economic conditions. This status includes low attainment of education, overcrowded or inadequate housing, language barriers, literacy, and violence in the families, negligence, and gang abuse. The teen pregnancy also causes their involvement in crime

Saturday, November 2, 2019

Why Juveniles should be tried as adults and Why shouldn't Juveniles be Essay

Why Juveniles should be tried as adults and Why shouldn't Juveniles be tried as adults - Essay Example Also, these courts and separate punishment laws have not helped stop or minimize the number of juvenile crimes taking place. If these delinquents are not punished properly then the next generation will be no better, probably even worse. The other side, that is that juveniles shouldn’t be treated as adults say that these children do not understand the consequence of their action and are not mature enough to handle this type of punishment. The juvenile court is there to help treat these children and not deter them. Also, by punishing the juvenile delinquents will not reduce the number of such crimes taking place but providing them with a healthy and supportive social environment will help achieve these results. (Cliff Notes, 2008) There have been some cases where children aged 7 till the ages of 14 have committed crimes. It seems unfair to judge them in an adult court as they did not understand the intensity of the crime that they have committed. In Chicago, two boys of the ages 7 and 8 were accused of killing an 11-year-old girl. The possible reason was to take her Road Warrior bike. (McLaughlin, 1998) Charging these boys with the same punishment as an adult would be a crime in itself. The adult prison is not a very safe place with all those men who are frustrated. Sending these children there would be the death of them and their innocence. On the other hand there was another case of three boys one of them who was a 15 year old. They tortured and decapitated an eight year old boy. The older companions were judged in the adult court while the fifteen year old was judged in a juvenile court, even though he was about to turn sixteen in three weeks. His punishment was a lot less than the punishment of the two older companions. He was to be released on his twenty-fifth birthday while the other two companions got life imprisonment with out

Thursday, October 31, 2019

International Terror Attack Article Example | Topics and Well Written Essays - 500 words - 7

International Terror Attack - Article Example Cell members from a terrorist group such as the Islamic Jihad causes harm to other people through the use of explosives and in the process causes harm to himself or loses his/her life (Malcolm 2008): An example occurred in 2004 when the Spanish SWAT raided a bomb factory but lost their lives in the process when an Al-Qaeda suicide bomber blew himself and killed a number of people. Additionally, there is the use of the explosives that may be rigged on strategic terror targets such as public places and buildings. An example is the death of the US ambassador to Libya after a terrorist group propelled explosives towards the American consulate on the 11th September 2012 (Infoplease n.d.). There are a variety of training techniques employed by the terrorist groups in order to ensure that they achieve their ill-motives. These are inclusive of Self education whereby the members acquire skills from channels like videos as well as written materials. This has been mostly witnessed in Afghanistan where members of a terrorist cell gather in hidden places to watch terrorist videos in order to gain knowledge on terror missions. There is also the use of commercial school training characterized by shooting classes, surveillance and fighting by use of other swords and knives. The third technique involves the use madrasa classes to spread information concerning terrorism among new members; these classes are mostly used to masquerade as religious teaching classes; such cases has been experienced in Somalia where youths are trained on terrorist missions upon attending madrasas (Hepner and Medina 2008).

Tuesday, October 29, 2019

A religious or moral issue Essay Example for Free

A religious or moral issue Essay Analyse and explain the way in which a religious or moral issue of concern to Christians has been dealt with in a television soap opera The moral issue that I have chosen to follow is adultery, which is when a married person has voluntary sexual intercourse with other married or not married people, rather than his or her spouse. The reason I have chosen this moral issue is because it is part of everyday life, many people are doing it and are not taking notice of the hurt and pain they are causing. I have chosen Eastenders for my soap opera, because it is a popular soap and the moral issue adultery is shown, through Natalie and Rickys affair. Christians have a strong view on adultery, they believe that you should keep sexual intercourse for marriage because it makes it part of a religious or spiritual contact and it makes it dependant on a commitment to spend the rest of your life with someone, also Do not commit adultery is one of the ten commandments, so Christians are totally against adultery. The main characters involved were Ricky, Natalie, Pat and Barry. The storyline begins with, Ricky and his son Liam coming back to the square after a few years away. After a few weeks Ricky is starting to settle down and he is renting a flat with Sam Mitchell his ex-wife, Natalie and Ricky are friends at this point. After a while Natalie realizes she still loves Ricky, her first love, and starts meeting up with him secretly and has sexual intercourse with him. Natalie makes up excuses saying that shes working overtime and during her lunch breaks when shes really meeting up with Ricky. One night Pat sees Ricky picking up Natalie from round the corner from their house. The next morning Pat confronts Natalie about what she saw and tells her to end it but Natalie starts crying and says that she still loves Ricky, but Pat tells Natalie about her own love life and that she would be making a big mistake by seeing Ricky. Natalie is still confused and not sure whom she wants to be with. On Rickys birthday Natalie stays home and looks after Jack and Liam, Rickys son. So Barry, Pat and Roy can go to Rickys party soon after they arrive Barry persuades Roy and Pat to go home and baby-sit so Natalie can come to the party. When Natalie arrives she gives Ricky his card and on the back of the envelope Natalie wrote meet me outside the back where she tells him that she is going to leave Barry. Pat and Natalie talk again and Pat shows Natalie the secret tape, which Barry has recorded for Natalies birthday it is a really special tape because Barry says how much he loves her, how important she is to him and how happy she makes him feel, after seeing the video Natalie realises that she is doing wrong and tells Ricky its over. Natalie realises she cant forget Ricky and soon their affair is back on and they plan to move away from the square and start afresh. They plan to leave on Natalies birthday, Natalie doesnt even care about the preparations that Barry made for her birthday party in the Vic. They are ready to head off but Rickys car has broken down so they have to take the car that Barry bought for Natalie. Barry is still in the Vic waiting for the guest of honour to arrive but Janine knows about Ricky and Natalie and tells Barry. Barry runs outside and sees Natalie driving off but he stops them. Natalie then tells Barry shes leaving him, Barry takes her into the Vic and shows her what he has organised for her, Natalie runs off to the toilets Barry runs after her and tries o make her change her mind but her minds already made up. Natalie is ready to leave but then Janine tells Natalie that Ricky slept with Sam, Natalie leaves the square only taking her son with her. Barry is left heartbroken, he then finds out that Pat knew about Ricky and Natalie, Pat and Roy end up having an argument about it, Roy has a heart attack and dies. The issue seen was dealt sensitively because the different characters feelings were expressed, although it was Natalie who was having the affair, you could see that not only was it the innocent partner that was confused but the partner which was committing adultery was even more confused, Natalie wasnt sure who she wanted to be with at some points and was getting very upset over it. Pat tried to help her make the right decision but Natalie didnt care. This soap opera made the moral issue less appealing, I think that it made people think more about what they are doing is totally wrong. The reason it did not make it more appealing is because it showed all the different circumstances people were left in, Natalie ended it with Ricky because he slept with Sam, Barry was left with no son and no wife, the baby was left with no father, Pat was left as the enemy and homeless because Roy dies and leaves the house to Barry, so the issue was shown well balanced because all the main characters feelings and circumstances were shown, many of the characters were feeling hurt. Overall I think this soap opera has shown adultery to be unpleasant because it shows just how many peoples lives are ruined not just the adultery committers, but people who try to help them understand what they are doing is wrong, but are then given the evil for not telling the truthful partner. So this teaches most viewers that adultery is not a good thing. I dont think that soap operas might affect peoples behaviour because mostly they deal with issues to express the circumstances of good and bad. This issue would not cause offence because although it is an issue, which is happening in everyday life it is not based on particular people.

Saturday, October 26, 2019

Britannia Industries Problems

Britannia Industries Problems Britannia begins with the business producing electricity. Britannia mechanized its operations, and in 1921, it became the first company in Asia using imported gas ovens. Britannias business was growing. Britannia acquired a reputation for quality and value very fast. During the World War II, the Government rewarded Britannia by contracting it to supply service biscuits to Armed Forces. And therefore the company was incorporated in 1918 as Britannia Biscuits Co. Ltd. in Calcutta and in 1924, Peek Frean UK acquired a controlling stake in the company, which was later passed on to Associated Biscuits International UK (ABI). During the 1950s and 1960s, Britannia expanded its operations beyond Calcutta to Mumbai, Delhi and Chennai. In the year 1978 company went for public issues and Indian shareholding crossed 60%, firmly establishing the Indian ness of the firm and formed Britannia Industries Limited (BIL). It crossed the Rs100 crores revenue mark in next four years (in 1983). In 1987, Nabisco acquired ABI. Then in 1989, JM Pillai, a Singapore-based non-resident Indian (NRI) businessman, and Grouped Danone acquired Asian operations of Nabisco and the controlling stake in Britannia. Later, Danone and Nusli Wadia took over Mr. Pillais holdings. Britannia has been jointly owned by Danone and Wadia Group since 1997. The two along with five other companies form a holding company called Associated Biscuits International Ltd., which owns a 51% share of Britannia. The remaining 49% share is held by the public and financial institutions. On the operations front, In 1997, the company unveiled its new corporate identity Eat Healthy, Think Better and made its first foray into the dairy products market. In 1999, the Britannia Khao, World Cup Jao promotion further fortified the affinity consumers Britannia emerged as one of Indias biggest brands in 21st century in the country. It is equally recognized for taking innovative approach to its products and unique marketing concepts: the Lagaan Match was voted Indias most successful promotional activity of the year 2001 while the delicious Britannia 50-50 Maska-Chaska became Indias most successful product launch. In 2002, Britannias New Business Division formed a joint venture with Fonterra, the worlds second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was born. In recognition of its vision and accelerating graph, Forbes Global rated Britannia One amongst the Top 200 Small Companies of the World, and The Economic Times pegged Britannia Indias 2nd Most trusted brand. Having succeeded in garnering the trust of almost one-third of Indias one billion populations and a strong management at the helm means Britannia will continue to dream big on its path of innovation and quality. And millions of consumers will savor the results, happily ever after. Britannia puts a lot of emphasis on its primary biscuit brands including Tiger, Good Day, Marie, Milk Bikis, 50:50 and Treat. Biscuits make up more than 80% of the companys production bread, cakes and dairy constitute the remaining 20%. Its brands are considered to be an excellent value by Indias price-conscious consumers. BIL is the first company to introduce the several varieties of biscuits in India, such as 50:50, glucose biscuits for children, chocolate biscuits, butter biscuits and became the household name of the country. In fact some of these brands are bigger than several multinationals in the food business in India. The Tiger brand biscuit, one of the most well-known, is extremely popular among rural consumers with almost 50% of the brands value sales coming in from rural areas. Market of Britannia According to Euromonitor International, Britannia continues to have a strong presence in Indias bakery products industry. In 2001, the company had 18.9% market share for all bakery products; that number rose to 19.9% by 2004. As for the biscuit portion of the business, Britannia had 41.2% market share in 2001 and 43.6% in 2004 when Britannia was the national leader in biscuit sales. Currently Britannia Industries Ltd, accounts for about 38% in value and 32% in volume of the organized biscuits market in India. Bakery product sales increased from 13.9 billion Rupees (US$295.6 million) in 2001 to 17.2 billion Rupees (US$368.1 million) in 2004, a 7.6% compound annual growth rate. Biscuits made up 82% of Britannias bakery products value sales in 2001 and rose to 85% in 2004. Of Britannias total biscuit value sales, 82% are from sweet biscuits and 18% are from savory biscuits and crackers. In the companys baked foods category, 87% consist of bread products, 13% are cakes. The entire biscuit market is estimated to be around 1.1 million tones per annum, totaling to around Rs 50 billion. The biscuit segments enjoy the most developed markets for any item having mass consumption, It covers over 90% of the overall potential market. This means over 900 million Indians consumes biscuits, with varying frequency in a year. From the supply side the market is highly competitive, with many small scale manufactures and the organized large scale sectors. [Source http://www.superbrandsindia.com/images/superbrands_book_2004/britannia/index.htm] After the 1997 Britannia changed its strategies from product oriented to opportunity oriented. Earlier Britannia has narrow lined products mainly for kids but when the trends. Preferences and taste of common man changed Britannia also added number of varieties in its products and they in real sense used the opportunity in making the products, Britannia widen its product line which follows the STP. They served the products for all the categories of people, now biscuit is not only meant for guest but also for the individuals by introducing tiger biscuits in small packs. Britannia holds about 46% of market share (Note1) by value in the fiercely competitive market. Targeting the key consumers and and changing the products with opportunity has worked for the Britannia and thats why they are the leader in the biscuit range. Note 1 Source http://www.superbrandsindia.com/images/superbrands_book_2004/britannia/index.htm Product Portfolio of Britannia Britannias entire product offering derive their premium qualities from the principles of health and taste. This key premise has led to the evolution of a lifetime menu where Britannia product exists for every stage in a persons life. The highest consumption group for biscuit are children; here Britannia offers milk bikis with all the goodness of milk required by younger kids. While the tiger brand is aimed for 7-14 year olds and provides them with the exuberant health required by winners of tomorrow. Treat a range of delicious cream biscuit- is meant as a treat for children during fun times. A particularly notable success has been little hearts, meant for teenagers and kids, which has completely dispelled an erstwhile industry axiom that this target group did not snack on sweet biscuit. Moving on other age groups, Britannia created 50-50 as a biscuit snack for young adults. The savory time pass brand is targeted at the same age group as well, Britannia mariegold, is regared as a tea-time offering, packed with wheat energy with health conscious urban adults. Good day, a cookie filled with rich ingredients is a healthy everyday treat for entire family. Britannia has a range of cakes and bread entrenched in the bakery segment. These products allow the consumers a better interactions with the brand and maintains continuity of the taste with health promise. In 2004, the company was extremely active in rolling out new products. It introduced its Little Hearts brand, which are referred to as melt in the mouth biscuits. Little Hearts Orange (orange-flavored biscuits) and Classic retail for 10 Rupees. Britannia also added Blackcurrant Treat, Jam Treat, Good Day Gingernut and Good Day Choco-Nut to its growing biscuit line in 2004. For the bread and dairy markets, Britannia introduced NutriChoice vitamin-enriched bread and Milk Man low-fat cheese slices. There were no new product launches in 2005, instead the company worked on strengthening existing brands. It released Premium Assorted Exotic Creme Biscuits, which feature varieties of some of the most popular biscuits Pure Magic Chocolate, Pure Magic Vanilla, Pure Magic Strawberry Vanilla and Jam Treat. The pack retails for 100 Rupees. The company also reformulated its 50:50 Maska Chaska biscuits. Sourcing Strategy: Outsourcing Vs Manufacturing With only four plants located in the country, its hard to imagine how Britannia Industries Ltd. became one of the largest food companies in India. But thanks to the companys system of outsourcing a significant quantity of products, Britannia is able to offer more than 13 brands and more than 200 SKUs for its customers in India and around the world. The companys plants are located in Indias four major metropolitan cities Kolkata in eastern India, Chennai in southern India and Delhi and Uttaranchal in northern India. Combined, these facilities employ more than 4,300 people and yet only make 30% of the companys products. Sixty-one other contracted factories produce the remaining 70% of Britannias product line. Its a distributed manufacturing strategy in Britannia Industries Limited designed to optimize the delivered cost to the consumer. Outsourcing manufacturing is a model used by many other companies in India, both in the consumer packaged and durable goods segment in such companies Britannia Industries Limited and Hindustan Unilever limited are effectively using this strategy. The 61 factories contracted to produce Britannia products do not produce any other products at their locations. Certain brands and product varieties are made at particular facilities. Even though the contracted facilities are not owned by Britannia, they are monitored by company representatives to ensure quality control. For example in the northern region of India there are eight manufacturing units including Britannia Industries limited New Delhi, where Britannia has outsourced its manufacturing. And for the quality control there is a Quality Assurance Team guided by Quality Assurance Manager Mr. Dev Raj Dabas. A brief introduction of these eight is given below: French Foods Faridabad Gokul Foods Kanpur RKM Foods Kandrori BIL New Delhi Delta Foods Biscuits Gaziabad Delta Foods Cake Gaziabad JB Managaram Gawalior Super Snacks Gaziabad Britannia generally launches products that offer the company good returns, supporting these through brand building and leveraging on its nationwide supply chain. Sales and Distribution of Britannia Britannia two different kinds of distribution networks one is for dairy products and other one is Bakery products. Here distribution network of bakery products has been discussed. In Bakery products Britannia applies two kind of distribution system. These are given below: Mass Distribution Selective Distribution 1. Mass Distribution Britannia use to produce general FMCG products which are in form of packaged food and which need not to have very special kind of distribution strategy. Like other FMCG companies Britannia also use mass distribution system. Since all almost all the products of Britannia are of low price, repeat purchase items, and does not require much of effort from customer side. So ultimately these products are sold on mass distribution basis. Mass Distribution Structure of Britannia for Bakery Products: CF Distributor 1 Retailers Consumers Distributor 2 Distributor 3 Factory There are four CF of Britannia in NCR region: Mudka Bahadurgarh Bakoli Gaziabad Kundali- Sonipat 49 distributors are working under these four CF. The distribution network of Britannias products from top to bottom is given below: First of all stock is sent to these CF, and then this stock is sent to the various distribution canters of Britannia. All of these distribution centers do not contain products of any other brand. Now this supply of stock is based on full e-network. This system has been provided a particular terminology i.e. UDAAN PACKAGE. In this system the accountant who is in distribution center submits an online order to the CF. Then in CF the order for a particular distribution center is automatically generated and further fulfills by CF. Britannia has established these CF at very appropriate locations. As soon as there is a demand generated in any distribution centre These CF are able to fulfill the demand within four to six hours. So it is clear that CF provides quick delivery to the distribution centre. But in order to meet this demand the CF also has to keep some inventory with it. Now if we talk according to the distribution point of view we will find that Distribution Centre has to also make some inventory in order to meet any kind of scarcity or instant demand. According to Mr. Randhir Kumar, (Territory Sales Incharge, Britannia Industries Limited), the distribution center has to maintain inventory of three days. Now the distribution of stock from the distributor to retailer can be further explained by taking a distributor Keshav Enterprises. Keshav Enterprises is the distributor near Kishan Garh Vasant Kunj; handles 850-1000 outlets. The area which a distributor covers is also very large. E.g. Keshav Enterprises handles Munirka, R.K. Puram, South Moti Bagh, Vasant Kunj, Sataya Niketan, Mahipal Pur, Kapashera Border, Bijwasan, Nangal Dairy and Vasant Vihar. There are 49 such distributors of Britannia in Delhi. Under this distributor five sales men work and they cover the entire area which is mentioned above. Here the distribution is again divided into two parts i.e. distribution for General Shops Key Account Outlets (KAT) 1). General Shops Distribution to general shops is done by two sales men. They cover 30 to 40 outlets every day. Now the number of these outlets is not content, it varies time by time as they are not very loyal to the company and also does not contribute to very prominent sale. 2). Key Account Outlets (KAT) These outlets are covered by two sales men and they take order from these outlets biweekly. These sales men visit twenty to twenty five outlets every day. These outlets are very much loyal to the company and provide prominent business to the company. So from the sales point of view these outlets are very important. Now the stock is moved from distributor to the retailers. For selling the stock on the retail outlets there are two processes: Order Booking Ready Stock 1). Order Booking There are separate sales teams who perform this task. For example one sales team has to go for order booking. In this process the salesman first go to shop to shop and book the orders from there. On the other day or some times on the same day the delivery van goes every where in order to fulfill the orders. Now due to this method distributor not only gains the sales as well as looses the sale. Order booking process is done in Britannia on Biweekly or Weekly basis. Some times Order Booking and Ready Stock both the task are performed by the same sales man. Benefits of Order Booking In this process the distributor always remains in better position to forecast the demand. As the sales man has already an order list. This helps not only to the distributors but also to the CF as well as finally to the factory in order to make more realistic demand. Since the sales man does not have to do more but to book the order, it enables the sales man to search out the new opportunities in the market. It helps not only to the company but also to the sales man as sales man gets special rewards from the company side. Since during this process the sales man gets extra time in which he/she gets enough time to interact with the retailer which is again very important. Actually the retailer does not want only profit but also a better respect and courtesy from the salesman. So in such situations if the retailer is getting good time with the salesman, surely he will be more loyal to the company. Also during this period the sales man could increase the visibility of its products in the shelves of the shop keeper. Drawbacks of Order Booking Along with all these benefits there are some drawbacks also involved in this advance booking process. Some times sales man takes orders from the shopkeeper and assures him that the order will be fulfilled on next day. But during this period the sales man of other company comes and provides the same product at some discounts or with some schemes in this condition the shopkeeper takes the stock from that sales man. 2). Ready Stock In this process the sales man carry the team along with him which contain a delivery van, a driver, and one or two helpers. The sales man takes order from the shops and also places the order at the spot. There are following benefits and drawbacks of this method. Almost thirty to forty outlets are visited by this way. Benefits of Ready Stock The retailer gets stock on the spot without any delay. The sales man does not give a chance to the retailer to switch any other brand. The defected stock is replaced on the spot. Drawbacks of Ready Stock The sales man does not get enough time; he simply dumps the stock and moves from one store to another store. Even then he does not cover many retailers, as the delivery process takes a lot of time. What amount of stock should be carried by the sales man is also can not be predicted. The sales man moves to pre decided path and could not find new shops, so the market penetration by the sales man is also very rare in this case. 2. Selective Distribution Selective distribution is done for premium products of Britannia. There are eight SKUs, for which Britannia uses selective distribution. These brands are: Chochlor Intoxication Almond Addiction Chocolus Addiction These products are very costly and lie between the prices ranges of Rs. 150 to Rs. 200. Now these products are not supplied by the distribution centre but directly from CF. These distributions are done through the Merchandiser Team. Merchandiser Team is elaborated in further pages. Merchandiser takes order from these exclusive shops and transfers this order to the CF. Now CF sends the stock and the billing is done by the respective distribution centre. Selective Distribution Structure of Britannia for Bakery Products Exclusive Retail Outlet Exclusive Retail Outlet Exclusive Retail Outlet Exclusive Retail Outlet CF CF Factory The Challenges To compete effectively, Britannia found that it was essential to get sales people out in front of customers yet this isolated them from their ordering systems. Managers wanted to enable remote working to allow more time to be spent with customers, while providing easier access to ordering and production management tools. The Solution Use of ERP based solution in Supply Chain It is recommended that Britannia implement mySAP ERP applications for the high performance and highly scalable IBM technologies. The mySAP ERP software enables full access to companys inventory, production planning, sales order systems accessed through a simple Web browser and SAP client. The Benefits: Britannia can expect to achieve around 30 per cent lower database administration costs, with better technical performance leading to increased productivity . Sales team can complete orders quickly without waiting to return to the office; Britannia can provide information on pricing of the existing product and stock-availability in real time; lower software license fees for remote systems and reduced administrative and maintenance workload means a significant reduction in TCO. The ERP functions from the perspective of supply chain optimization are shown in following flowchart. Overall process optimization Expense optimization Revenue and Profit optimization Logistics optimization Knowledge optimization ERP optimization at various stages of supply chain The business value of the ERP system includes: Streamlined supply chain and accurate information. Reduced supply chain costs. Increased sales through accurate product availability. The following figure highlights IT components in ERP, IT infrastructure and resources in SCM. The SCM planning is the input for ERP. Operating system Data warehouse Retail Link Data, account, analysis Forecast Inventory plan ERP SCM Manufacturing planning Feedback S E R V E R S Intelligent Systems Internet ERP, IT Infrastructure and resources in SCM Key Solution Components Industry: Foods Applications: mySAPà ¢Ã¢â‚¬Å¾Ã‚ ¢ ERP ECC 6.0 Hardware: IBM System p5à ¢Ã¢â‚¬Å¾Ã‚ ¢ 570, p5-520, IBM System Storage ® DS4300à ¢Ã¢â‚¬Å¾Ã‚ ¢, IBM TotalStorage ® 3580 tape drives Software: IBM AIX ® 5.3, IBM DB2 ®