2 case studies Study Example | Topics and Well Written Essays - 3000 words

2 studies - Case Study Example The commitment of the company is to bring the best user experience to customers through its innovative hardware, software and services. The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software and services to provide its customers products and solutions with innovative design, superior ease-of-use and seamless integration. As part of its strategy, the Company continues to expand its platform for the discovery and delivery of third-party digital content and applications through the iTunes Store. The most critical factors that are used are those that are involved in building and expanding the retails of the products such that there is efficiency in distribution of the products. The distribution process is effective to enable competition. Apple Company is involved in designing manufacturing and marketing of mobile communication and media devices. The products of the company include, iPod, Apple TV, iPhone, iPad, Mac software applications, the iOS and OS Operating systems, I Cloud, and a variety of accessory. The company sells its products to education, enterprise, government markets and SBM consumers. The sales are done either directly to consumers through the direct online stores or retailers. The company maximizes the sale of its goods through expanding their own retail stores worldwide. Principal competitive factors important to the Company include price, product features, relative price, performance, product quality and reliability, design innovation, a strong third-party software and accessories ecosystem, marketing and distribution capability, service and support and corporate reputation. Competitors that they face are from other mobile companies such as Samsung. Accounting information that is critical are those on executive compensation, security ownership and principal fees and